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Katy-Laury Boulmier (Carlone) has extensive experience in customer growth marketing and CRM, currently serving as the Customer Growth Marketing & CRM Lead at Decathlon Outdoor since September 2021 after a brief tenure as Senior CRM Manager. Previously, Katy-Laury worked at Groupe SEB as Chef de projet CRM, where responsibilities included product management, marketing, and Salesforce implementation. At Groupe Rossignol, Katy-Laury led CRM marketing projects focused on acquisition, conversion, and retention strategies. Additional experience includes roles at Disneyland Paris, Volvo Trucks, and various assistant positions in human resources and marketing. Katy-Laury holds a Master 2 in Marketing and Business Development from OMNES Education, along with a Bachelor's degree in Marketing from IDRAC Business School and a BTS in Management Assistance from ITEC BOISFLEURY.