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John M. has a wealth of experience in digital marketing and advertising, with a focus on PPC and SEM. John has worked with companies such as Decathlon Ireland, adaptive, and Foxit Software, Inc, where John specialized in acquisition marketing, player development, and affiliate marketing. John has a strong background in managing online advertising campaigns and improving lead generation and revenue for sales teams. Additionally, John has a solid educational background with degrees in digital media, design and visual communications, and arts double honors in English and History.