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Sandra Bareiss is an experienced fitness and apparel brand manager currently serving as the Fitness Running Country Brand Manager at Décathlon Canada since February 2024. Previously, Sandra held various positions at Decathlon from 2004 to January 2024, including Brand Manager for Dance, International Offer Director for Fitness Performance Apparel, Design Director for Apparel, Footwear, and Accessories, Innovation Manager, Electronics Manager, and Electronics Product Engineer. Throughout these roles, Sandra led diverse teams to develop innovative products and strategies that enhance customer experiences in fitness and dance. Sandra holds a Global Executive MBA from INSEAD and an Engineer's degree in Engineering Technology from UniLaSalle Amiens.