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Lilla O'Connor possesses extensive experience in marketing and communications, particularly within the wine industry. Currently, Lilla serves as a member of the marketing team at JancisRobinson.com and works as a freelance writer for Decanter, in addition to co-founding Positive Impact Concept. Lilla operates a business and marketing consultancy while having previously held roles such as Digital Communications Manager at Alliance Wine and Head of Marketing at Académie du Vin Library. Lilla is the founder of Wines of Hungary, a communications agency aimed at promoting Hungarian wines in the UK. Educational qualifications include a Master's in Marketing from the Chartered Institute of Marketing and various certifications in wine education. Lilla is currently pursuing a Data Science Bootcamp at HyperionDev.