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Alba Castellet is an accomplished professional with extensive experience in digital marketing and e-commerce. As CEO and co-founder of ¶Ù鳦²¹»å²¹ since September 2019, Alba has also served as Directora de Postgrado Ecommerce at IEBS Business School and as a professor at various institutions, including Product Hackers and Universitat Autònoma de Barcelona. Previous roles include Digital Communications Manager at Parlament de Catalunya and Marketing and Communications Director at IST Redefining Cruise Business. Alba holds multiple degrees in business administration and digital marketing, complemented by postgraduate certifications in growth hacking and advanced sales techniques on Amazon. Additionally, Alba is an advisory committee member at Fundación Woman Forward and an instructor at Inesdi Digital Business School.