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Ariba A. is a seasoned creative professional with extensive experience in art direction and digital marketing within the beauty and consumer goods industries. Currently serving as Senior Art Director at DEINDE, Ariba previously held the position of Art Director at Biossance, leading notable campaigns including the Reese Witherspoon x Biossance Sunshine Set. Ariba's career encompasses key roles at prominent companies such as The Estée Lauder Companies Inc., where responsibilities included managing global visual content production for GLAMGLOW, and HighKey, focusing on integrated marketing strategies across various channels. With a Master's Degree in Journalism from the University of Southern California and a Bachelor's Degree from Rutgers University, Ariba has consistently demonstrated expertise in visual storytelling, campaign development, and team leadership while actively participating in diversity and inclusion initiatives.