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Catherine A. Rijsdijk Sous has extensive experience in marketing and brand activations, with a background in retail partnerships. Catherine A. has held various senior management positions in companies such as DeAPlaneta Entertainment, Estee Lauder Group of Companies, and Siemens. Catherine has pursued further education in business leadership, digital marketing, and marketing and sales management. Catherine A. is currently engaged in a Programa de Desarrollo Directivo at EAE Business School.