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Daniela Sofelkanik has a varied work experience. In 2021, they began working as a Digital Marketing Specialist at Dealer Venom, where they developed growth-driven design content, created and maintained clients' SEO, collaborated with internal teams on digital marketing initiatives, tracked and reported web analytics, communicated with clients on domain optimization, wrote organic content, and strengthened external and internal relations and communications. In 2020, they worked as a Freelance Marketing Consultant at Raya's Pizzeria. In 2019, they were a Client Sales Specialist at WTAE-TV Hearst Pittsburgh. In 2018, they were a Communications Coordinator at The Tomayko Group, LLC. In 2016, they were a Fashion Brand Ambassador at Katherine Way, where they applied product knowledge and provided exemplary customer service.

Daniela Sofelkanik attended Duquesne University from 2015 to 2019, where they obtained a Bachelor's Degree in Public Relations/Corporate Communication from the McAnulty College and Graduate School of Liberal Arts. Daniela also attended the Duquesne University Italian Campus in Rome, Italy for the Spring Semester of 2017. In addition, they have obtained three certifications from Semrush and HubSpot Academy in 2022, which include Content-Led SEO, Digital Marketing for SMBs Certification, and SEO Certified.