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Friso de Waal is an experienced professional in the automotive industry, currently serving as the Manager of Fleetsales at De Waal Autogroep B.V., a family-run business established for over 50 years, representing brands such as Volkswagen, Audi, Seat, Skoda, and Volkswagen commercial vehicles. Friso's responsibilities include managing a dedicated team of account managers and overseeing business relationships. Previous roles within De Waal Autogroep included Account Manager for the business market and Sales Advisor for Volkswagen vehicles. Additionally, Friso holds the position of Chairman/Organizer for the Hooikoorts Festival since January 2019 and acts as an Advisor in New Mobility with De Mobiliteit voor Morgen. Friso's background in mobility is further supported by a range of educational qualifications in automotive sales and technology, including certificates from Pon's Automobielhandel and Automotive College.