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Nienke Wildeman is an experienced marketing professional with a strong background in online advertising and consultancy. Currently serving as Advertising Lead and Online Marketing Consultant at De Nieuwe Zaak since January 2022, Nienke has previously held positions such as Paid Advertising Consultant at Artefact and SEA Consultant at Reprise Digital NL. Early roles included Junior Product Manager at CêlaVíta, where responsibilities included product analysis and optimization, and Front Office Employee at FrieslandCampina, focusing on advising farmers on various operational topics. Educational qualifications comprise a Master of Science in Business Communication and Digital Media from Tilburg University, a Bachelor’s degree in Business & Consumer Studies from Wageningen University & Research, and VWO from Meandercollege.