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Michel Lenaerts is an experienced marketing professional with a diverse background in leadership and consulting. As the Founder and Owner of Tourcontrol Consulting since May 2001, Michel specializes in developing tailored marketing strategies for businesses. As Chief Marketing Officer at De Mobiliteitsmakelaar, Michel focuses on enhancing mobility offerings in the Antwerp region. Additionally, Michel serves as President of the Belgian Federation of Snowsport Instructors, representing the interests of ski instructors. Previous roles include Brand Manager and CMO at the Cretskens Group and Senior Marketing Advisor at the Belgian Cycling Factory. With expertise in innovative marketing and a solid educational foundation from UCLA, Michel Lenaerts leverages technology and data-driven strategies to deliver effective marketing solutions.