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Yves Ferket is a seasoned professional with extensive experience in analytics, digital marketing, and web consultancy. Currently serving as a Senior Analytics Consultant at De Lijn since June 2018, Yves specializes in quantitative and qualitative data analyses, utilizing tools such as Klipfolio, Tableau, and Google Analytics. In addition to this role, Yves has been a Senior Data & Digital Marketing Strategist at Humix since June 2015 and the Founder/Owner of Edge.be since December 1996, delivering web solutions for notable clients including Oracle and Samsonite. Yves also possesses over a decade of freelance experience as an Internet Consultant, with a strong emphasis on user interface design and web analytics. Notable past roles include Senior Analytics Consultant positions at Johnson & Johnson and Shimano Europe Group, and Yves holds a Licenciaat in Product Development from Hogeschool Antwerpen.