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John Calland has over 30 years of work experience in various sales and management roles. John started their career as a Regional Sales Manager at United Biscuits in 1989 and then moved to Bacardi International, where they worked as a Regional Sales Manager for four years. In 1999, they joined Fromark Ltd as a Sales Director and played a key role in developing the company's branded presence with UK retailers and National Foodservice accounts. After a successful tenure at Fromark, John joined Givaudan Sense Colour as the EUMENA Sales Director in 2005. In this role, they were responsible for developing sales of caramel color and natural colors across Europe, managing a dedicated sales and customer service team. Throughout their career, John demonstrated strong leadership skills and a proven track record in driving sales growth.

John Calland attended Kirkham Grammar School from 1979 to 1985, where they did not pursue a specific degree or field of study. Following this, they enrolled at Sheffield Hallam University from 1985 to 1989, where they obtained a Bachelor of Arts (Honours) degree in Business Studies.