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Melissa Hochman is an experienced marketing professional specializing in digital and experience strategy. Currently serving as Group Director of Experience Strategy at DDB since February 2022, Hochman previously held the position of Vice President of Digital Strategy at Saatchi & Saatchi from August 2016 to March 2022, working with major brands such as Goldfish and Tampax. Prior experience includes roles at Ogilvy & Mather as Senior Strategist for IBM, where key initiatives included relaunching the brand and bridging creative and media teams, and at Optimedia US in various planning roles focused on clients including Pizza Hut and Purina. Hochman earned a Bachelor of Science degree in Communications and Business from Boston University and has furthered education through Miami Ad School.