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Montserrat Villafañe Molina is an accomplished executive with extensive experience in the advertising and marketing industry. Currently serving as President and VP of Operations and Client Services at DDB Mexico since July 2021, Montserrat has previously held significant roles such as VP Client Services at LUNAVE and Director of Client Management and Growth at Socialbakers. Montserrat's prior experience includes ownership of York Deli & Coffee and leadership positions at Grey Group Argentina, G2 Mexico, Ogilvy & Mather Mexico, Ogilvy One Mexico, and Ogilvy & Mather New York, where responsibilities encompassed client relationship management, business development, and strategic planning for major brands including P&G, Coca-Cola, and IBM. Montserrat's educational background includes studies at the Argentine Chamber of Commerce and the Argentine Association of Advertising Agencies.