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Chris Lamb has a diverse work experience spanning several roles in the digital marketing and strategy field. Chris began their career with Inkslinger Copywriting Services as a Content Writer from 1999 to 2003. Chris then worked at the Calgary Stampede as a Publications Editor & Internet Manager, where they were responsible for managing the website and producing event publications. From 2005 to 2011, Chris worked at Travel Alberta in various roles, including Director of Online Marketing and Manager of e-Marketing, where they led global online marketing campaigns and web development projects. Chris then joined Clickside as a Senior Consultant & Strategist, providing strategic guidance and project management for companies' communication and marketing goals. Chris joined Venturepark in 2018, where they served as a Digital Strategist & SEO, Director of Digital Services, and Director of Digital, leading digital strategy, website development, SEO, and analytics for the agency's clients. In 2019, they became the General Manager at WorkforceDocs Ltd., focusing on the company's operations, business development, marketing strategy, and IT infrastructure management. Most recently, Chris has worked as a Senior Digital Strategist at Konstruct Digital, where they created and executed digital marketing strategies for ambitious B2B companies. Chris is currently serving as the Digital Strategy Director at DDB Canada.

Chris Lamb has a diverse education history. They obtained an Award of Achievement in Web Analytics from The University of British Columbia. They also received a Certificate in Conversion Rate Optimization (CRO) from Udemy Alumni in 2022. In addition, Chris completed a Certificate in Online Psychology and Persuasion for Conversion Rate Optimization from Udemy Alumni in 2022. They have a Bachelor of Applied Communications from Mount Royal University and a Bachelor of Arts in English from Augustana Campus - University of Alberta. Chris also earned a Competent Communicator Award from Toastmasters International, though the specific month and year of attainment are unknown.