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Cassandra Beitel has extensive experience in the field of media planning and buying. Cassandra currently holds the position of Associate Media Director at DDB Canada since May 2021. Prior to that, they worked at Vovia as a Media Director from November 2019 to May 2021, and as a Senior Media Planner/Buyer from April 2018 to November 2019. Cassandra also has experience in consumer marketing as a Manager at Mark's from March 2017 to April 2018. Earlier in their career, they held various roles in media planning and buying at Mediactive Inc., Léger, MacLaren McCann, and Shaw Communications. Cassandra started their career in research at Numeris from November 2009 to April 2011. Overall, Cassandra has a strong background in media planning and buying, with experience in various positions and industries.

Cassandra Beitel obtained a BA in Psychology from the College of Notre Dame of Maryland, where they studied from 2006 to 2009. Cassandra then pursued further education at The London School of Economics and Political Science (LSE), where they completed an MSc in Economic Sociology from 2011 to 2012. In addition to their formal education, Cassandra also obtained a certification in LinkedIn Marketing Solutions Fundamentals from LinkedIn in August 2021.