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Alita Eisses-Ruiter is an accomplished marketing and communication professional with extensive experience in higher education and organizational communication. Currently serving as Manager Marketing, Communicatie en Voorlichting at DCTerra since September 2021, Alita previously held various roles at Drenthe College from 2002 onwards, including Portefeuillehouder Studentreis en Voorlichting and Senior Communicatieadviseur in the Assen region. Alita's expertise encompasses recruitment policy development, data architecture related to student acquisition, external and internal communication strategies, and project management within several educational initiatives. Alita holds a Senior Communicatieadviseur - BNP niveau 4 (C) degree and a Junior Communicatieadviseur B in Communicatie from SRM, along with completing coursework as an Assistant to the Manager at Hanzeconnect.