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Asaf Kotsel began their work experience as the CEO and Co-Founder of Dcoya in 2016. In this role, they developed a security awareness solution that improved organizational compliance and changed employee's security behaviors. Asaf also crafted ethical phishing attacks and measured awareness of phishing, malware, and drive-by attacks.

Prior to Dcoya, Kotsel worked at Sentrix starting in 2011 as the VP Sales. During their time there, they developed sales territory, built client relationships, and implemented incentive programs. Asaf also developed expansion and sales strategies to improve company results. Additionally, they conducted research to identify target markets for business expansions and analyzed market pricing structures through competitor studies.

Before Sentrix, Kotsel was a Senior Sales Manager at 2BSecure from 2005 to 2011.

Asaf Kotsel holds a Bachelor of Arts degree in Business Management from the University of Derby UK. No further information about their education history is available.