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Matthias Riedl is a seasoned entrepreneur and marketing expert with extensive experience in building and leading innovative companies. As CEO and Co-Founder of DCMN since June 2010, Matthias focuses on empowering digital challenger brands to achieve market leadership through data-driven strategies and holistic marketing approaches across Europe, North America, and India. Previous roles include Chief Growth Officer and Co-Founder, where Matthias specialized in performance-optimized media planning and advertising in multiple global markets. Earlier in their career, Matthias co-founded Sneaker Loft, successfully launching an online shop that rapidly generated over a million Euros in revenue through TV promotion, and led PhoneStation, which combined smartphone sales with integrated financing. Other notable ventures include Kazzong sell.music.webwide, assisting music artists in monetization, and All4move, which was one of Germany's pioneering digital music distribution companies for independent labels.