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Heather Durbin is a seasoned marketing professional with extensive experience in both consultancy and corporate environments. As the principal and co-owner of DCG Marketing since 2009, Heather has specialized in guiding beverage alcohol brands and restaurant concepts with strategic planning and market entry tactics. Previous roles include Director of Marketing at TGI Fridays, where Heather managed marketing activities for a $1.5 billion restaurant chain, and Director of Marketing at Blockbuster, responsible for marketing strategies affecting a $4 billion business while managing a $125 million budget. Heather also worked at Idea Planet, leading partnership marketing initiatives for notable clients. With a Bachelor's degree in International Business from Florida State University, Heather has a proven track record of driving brand growth and executing successful marketing campaigns.