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Benoit Gicquel is a seasoned expert in marketing and information technology, currently serving as the Directeur Marketing et IT at DBF Automobiles since January 2012, where responsibilities include overseeing digital marketing and lead management for a team of 700. Previously, Benoit held roles such as Directeur Ventes et Marketing digital and Responsable marketing, with a focus on sales strategy and managing marketing initiatives across multiple automotive brands. Additionally, Benoit contributes to academia as an Intervenant professionnel at INSEEC U., specializing in BtoB marketing and management tools. Benoit's educational background includes multiple advanced degrees in commercial engineering, marketing, and information technology, culminating in a strong foundation in both management and technical disciplines.