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Cormac van den Hoofdakker has a strong background in marketing, with experience in various industries such as beverages, petcare, and banking. Cormac has held senior positions in well-known companies such as DB Breweries, Mars, and Frucor Beverages. Cormac's expertise includes digital marketing, brand management, and driving growth for global brands. With a degree in Marketing and Economics from The University of Waikato, Cormac brings a wealth of knowledge and experience to the table.