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Christiaan Crous has extensive work experience in sales and retail management. Christiaan began their career at Cerebos in 2008, where they worked as a Retail Sales Analyst before moving on to become a Key Account Executive/Territory Manager and later a National Key Account Manager in the foodservice sector. In 2011, Christiaan joined Pernod Ricard as a National Account Manager, then advanced to become a Field Sales Manager and eventually the National Sales Manager for the grocery division. In 2016, they joined Fonterra as a Business Manager, before taking on the role of Head of Retail Sales at DB Breweries in 2017. Currently, Christiaan holds the position of Sales Director at DB Breweries.

Christiaan Crous completed their Bachelor of Business and Information Management degree with a focus on Marketing and Information Management at The University of Auckland from 2004 to 2007. In 2015, they also participated in the Leadership Development Program at INSEAD. Prior to their university studies, they attended high school, but no specific dates or field of study are provided.