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Amy Devine has extensive experience in the creative field, with a focus on branding, packaging, and visual storytelling. Amy started their career at Allies Design Studio as a Designer, working on projects for various independent retailers and food brands. Amy later became a Senior Designer and worked on notable projects such as Sophie Conran Soups & Stews. In 2011, they worked as a Freelance Designer, where they designed the Pump Street Bakery brand and website, as well as developed the branding and packaging for Pump Street Bakery Chocolate. Amy'swork in this role received recognition with the 'Best Dark Chocolate' Wallpaper Magazine Design Award. Since 2011, they have been employed at Daylesford, where they started as a Designer and later became the Head of Creative. In their current role as Creative Director, they are responsible for the development and guardianship of the Daylesford brand identity across various platforms, including retail spaces, photography, print, and packaging. Amy'swork at Daylesford is centered around sustainability, well-being, provenance, and quality in the food industry.

Amy Devine studied at Falmouth College of Arts from 2003 to 2005, where they obtained a BA Hons in Graphic Design. In 2013, they enrolled at the College of Naturopathic Medicine, London, to pursue a degree in Nutrition for Everyday Living, specializing in Foods, Nutrition, and Wellness Studies, General. The end year for this program is not specified.