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Rafael Tercarolli is a principal within the Value Advisory team at Dayforce, focusing on strategic guidance and value realization for clients in North America and Latin America, particularly in the Public Sector and Healthcare. Additionally, Tercarolli is a member of the Ecosystems.io Customer Value Advisory, sharing best practices in customer account growth. Previous roles include serving as Principal of Business Value at Hootsuite, Director of Digital Marketing at LifeWorks, and various digital marketing leadership positions across agencies such as TELUS Health and Publicis Groupe. Tercarolli holds multiple advanced degrees, including an MBA, a Master’s in Business, and a Doctor of Law, showcasing a robust academic background in business management and marketing.