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Lydia Barnard is a seasoned professional with extensive experience in the travel and events industry, currently serving as the Commercial Director at Day 8 Experiences since January 2019. Lydia specializes in leading commercial strategy, focusing on contract negotiation, supplier relations, revenue generation, and pricing strategies. Previous roles include Head of Customer Service and Sales at Ski Solutions, Client Services Concierge at The Yacht Week, and various positions in customer service and management across multiple companies in the travel sector. Lydia holds a BSc in Physics and Chemistry from Durham University, earned from 2013 to 2016.