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Steve Callahan is a seasoned professional with extensive experience in sales and marketing within the automotive and consumer electronics industries. Currently serving as the Group Sales and Marketing Director at Dawsongroup plc since 2016, Steve has previously held significant roles including Senior Manager for EMEA Motorcycle at Honda Motor Europe Ltd, General Manager at Suzuki GB PLC, and General Manager at Datatool (UK) Ltd. Additionally, Steve contributed to the consumer electronics sector as Joint Managing Director at Apex Retail Distribution Ltd and Sales Director at Lamba Group Plc, starting a career in sales management at Hawker Siddeley.