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Nicola Popp, PhD, is an experienced professional in research and data analysis, currently serving as an Associate at Davis Pier Consulting since April 2023. Prior to this role, Nicola worked as a Product Researcher at CARFAX from January 2022 to April 2023, collaborating with multiple product teams to provide actionable insights focused on consumer needs. Nicola's previous experience includes a position as a Senior Customer Experience Insights Researcher at Staples and a temporary research role at YWCA Canada. Nicola's academic background includes a PhD in Neuroscience from Western University, where thesis work involved investigating habit formation, along with previous research roles at institutions such as the German Primate Center and Johns Hopkins University.