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Alex Ilyash is an accomplished entrepreneur with a strong background in the travel and SaaS industries. As the Founder and CEO of Choice since September 2020, Alex has developed a B2B SaaS platform that enables restaurants to create websites, manage online orders, and implement QR payment systems. In addition, Alex founded DAVINCI travel system in February 2017, an online platform focused on group hotel reservations, emphasizing customer satisfaction. Previous experience includes leading Eurotrips, where Alex created tailored business strategies and expanded operations across Europe, and roles in travel management and account executive positions at FRENCH TRAVEL BUREAU, UniTravel, and Mikenopa, showcasing expertise in client relationship management, market dynamics, and promotional strategies. Education includes training from the School of Travel and IT Development.