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Sion Payne is a seasoned professional with extensive experience in research and brand strategy. Currently serving as Research Director and previously as Associate Director at davies+mckerr since August 2018, Sion has developed a strong background in the field. Prior experience includes a role as Brand Strategist at Truth Consulting from October 2016 to September 2018, and multiple positions at Thinktank International Research, including Researcher from May 2012 to October 2016 and Intern in 2011. Sion holds a Bachelor's Degree in Environment & Business from the University of Leeds, completed in 2012.