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Simon Gedman is an accomplished Research Director at davies+mckerr since March 2022, with extensive experience in the consulting and research sectors. Prior roles include Director at Yonder Consulting, where Simon contributed to combining insight, strategy, and creativity to drive business results, and Director at Populus. Simon has also served as Associate Director at Firefish Ltd and held research management positions at SPA Future Thinking and Optimisa Research Limited. Simon began their career as a Senior Research Executive at McCallum Layton and Quaestor. Academic credentials include a BA in Communications & Management Studies from the University of Leeds, completed in 2002.