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Zoe Verelli is an accomplished Senior Copywriter at DAVIDsTEA since August 2021, with a robust background in online copywriting and freelance writing. Previous roles include Online Copywriter at Groupe Dynamite and Reitmans Canada Ltée/Ltd, where extensive optimization based on keyword rankings was performed. Experience also includes research and content creation for various platforms, including HerCampus and NewsCult. Zoe holds a Bachelor of Arts and Science in English Literature from Concordia University and a DEC in Psychology from Dawson College, alongside a foundational International Baccalaureate from LaSalle Community Comprehensive High School.