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William Li has worked in the marketing and media industries since 2010. William began their career at Costco Wholesale as a Marketing Coordinator in 2010. In 2011, they moved to ID Media as a Digital Media Planner, where they managed multimillion dollar Google and MSN (now known as Bing) search campaigns. Also in 2011, they founded 88 Keys Entertainment, their own business used for various ventures of personal interest including a clothing line, startup websites and events hosting. From 2013 to 2016, they worked at Datonics as a Marketing Director, Director of Partner Accounts, and Partner Account Manager. Theirresponsibilities included servicing and educating media buying platforms, advertising agencies and brands on their data strategy to retarget and remodel their target audiences. In 2016, they founded the NYC Chapter of Mundo Lingo, an organization that hosts language social events in 30 cities worldwide.

William Li attended St. John's University, The Peter J. Tobin College of Business from 2006 to 2010, where they obtained a Bachelor of Science in Marketing.