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Ishbel Hughes-d'Aeth is an experienced leader in AI product strategy and innovation with a strong background in developing and implementing AI and automation solutions across various industries. Currently serving as AI Product Director at Datasparq since November 2021, Ishbel has previously held the role of Senior Manager of AI and Automation at EDF (UK) and Global Product Owner for Fraud Analytics at Allianz Technology. Education includes a Bachelor of Arts in Philosophy and Mathematics from King's College London and an International Diploma in Business Analysis from BCS, The Chartered Institute for IT. Throughout Ishbel's career, a focus on client engagement, strategic planning, and product delivery has been prominent, alongside a commitment to driving organizational modernization and best practices in AI deployment.