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Federica Ancona is a Principal Client and Product Lead at Datasparq, bringing a wealth of experience from their previous roles as a Co-Founder at Verso Labs, a Senior Manager at Deloitte UK, and various managerial positions at Sky, Starcom MediaVest Group, and other companies. With a background in economics, management, and cultural policy, Federica has a diverse skill set that includes data-driven customer experiences, data platform architecture, and analytics strategy development. Federica has a proven track record of delivering business transformation through data and optimizing user experiences across multiple platforms.