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Luke Dansie has a wealth of work experience, beginning in 2009 as a Marketing Executive for O2 UK. From 2011 to 2020, they worked for Fetch, taking on roles such as Media Planner, Account Manager, Account Director, Senior Account Manager, Senior Account Executive, and Mobile Campaign Analyst. In 2020, they joined Dataseat (now part of Verve Group) as a Key Account Lead and Senior Customer Success Manager.

Luke Dansie attended Wallington County Grammar School from 2000 to 2007. Luke then went on to the University of Reading, where they obtained a Bachelor's Degree in Management and Business Administration in 2010. Luke also holds two certifications from the Institute of Practitioners in Advertising (IPA): an IPA Commercial Certificate obtained in June 2016, and an IPA LegsRegs obtained in June 2015.