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Effie Hazenfratz is currently working as the Salesforce Marketing Cloud PM at Data Pro Proximity. Prior to this role, Effie co-founded and served as co-CEO and Head of Product at jobs4mom&dad, an online family-friendly job board. Effie also has experience as the Chief Creative Planning Officer at a Direct and Digital Marketing Agency and as the Chief Creative at a promotion agency. Effie holds a diploma in User Experience from Technion - Israel Institute of Technology and a Bachelor of Laws (LL.B.) from Reichman University.