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Soma Ashty currently serves as a Senior CX Ops & Product Manager at DataGuard, a position held since April 2022, following roles as CX Ops & Product Manager and Product Marketing Manager. Previous experience includes various product management positions at Bertrandt Group from December 2017 to March 2022, focusing on international pricing for BMW Group and product management in the automotive sector. Earlier roles include office management and project coordination at POWERGROUP GmbH, junior account management at GRUNWALD Kommunikation und Marketingdienstleistungen GmbH & Co. KG, and internships in marketing and media sales. Soma Ashty holds a Master of Science in Business Administration from Otto-Friedrich-Universität Bamberg and an MBA from Dublin Business School, along with a summer course in Fashion Luxury Business from IFA Paris.