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Anthony Middleton currently serves as the Microsoft Channel Incentives Team Lead for Vendor Alliances & Programs at Data#3, a position held since November 2021. In this role, Anthony leads a team focused on enhancing Data#3's competitive position through the effective management of Microsoft Channel Licensing & Services Incentives. Prior to Data#3, from August 2002 to January 2021, Anthony held various roles at Cisco, including Partner Business Development Specialist and Partner Programs & Alliance Manager, where key contributions were made to partner services and the development of recurring revenue business models. Anthony's extensive experience includes driving partner engagement, implementing governance for partner programs, and enhancing service sales growth across the Asia Pacific, Japan, and Greater China regions.