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Gordon S. Linoff has had a keen interest in understanding and analyzing large data sets and in applying the results to business problems since he was a student at the Massachusetts Institute of Technology. Gordon is a practitioner, thought-leader, and teacher in the area of data mining.

His most recent book, Data Analysis with SQL and Excel, was published by Wiley in 2007. His earlier books, written with his colleague Michael Berry, include Data Mining Techniques for Marketing, Sales, and Customer Relationship Management and Mastering Data Mining: The Art and Science of Customer Relationship Management.