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Marilu is co-founder and data management consultant in SEGDA, a firm focused on helping organizations define their Data Strategies and implement their Data Management Operating Models. She´s co-founder, and past president of the DAMA Mexico Chapter; former DAMA Regional Coordinator for Latin America; former Presidents' Council Chairperson, and currently DAMA Chapter Services VP. She worked for 32 years in the financial sector with one of the leading banks in Mexico, dedicating more than 15 years to Data Management practices. Marilu holds a CDMP Master level, specialized in Data Governance and Data Quality, and a CIMP (Certified Information Management Professional) in Data Governance, Data Quality, and Information Management issued by eLearning Curve. She is also a TOGAF-certified professional, by The Open Group.

She is an enthusiastic speaker at international conferences, highlighting her participation in events such as EDW and DGIQ.