Marcelina Fedczyszyn has extensive work experience in the field of consumer insights and market research. Marcelina is currently employed as a Customer Success Director at Data Impact by NielsenIQ, a position they have held since July 2021. Prior to this, they worked at Kantar Worldpanel for eight years, starting in 2013. During their time at Kantar Worldpanel, Marcelina held several roles, including Consumer Insight Director, Client Manager, Client Executive, and Category Analyst. Their responsibilities included working with clients in the dairy, meat, fish, poultry, and produce industries to provide insights and help them grow their brands and categories. Marcelina led a team of five employees and provided both contracted and ad hoc services to clients.
Before joining Kantar Worldpanel, Marcelina worked at Aberdeen Council of Voluntary Organisations as a Project Officer and Research and Development Intern. In these roles, they were responsible for developing surveys, gathering and analyzing data, and producing reports on various topics related to the third sector organizations in Aberdeen.
Marcelina also has research experience from their time as a Research Assistant at the School of Social Science, University of Aberdeen. In this role, they conducted literature reviews, analyzed research pieces, and gathered and coded quantitative data using SPSS.
Overall, Marcelina Fedczyszyn's work experience demonstrates their expertise in consumer insights, market research, and data analysis.
Marcelina Fedczyszyn earned a Master's Degree in Social Research from the University of Aberdeen in 2011-2012. Prior to that, they completed their Bachelor's Degree in MA (Hons) Management Studies and Sociology from the same university in 2007-2011. Unfortunately, there is no information available about their education before attending the University of Aberdeen, as the provided data is null for their earlier education at V LO.
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