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Toby George is the CEO and founder of Data Ideology. Toby has over fifteen years of experience in the field of data and analytics. Prior to founding Data Ideology, Toby was the regional director of business development at SDLC Partners, LP. Toby also worked as a business analyst at Fiserv and Highmark. Toby holds a bachelor's degree in business administration from the University of Pittsburgh Katz Graduate School of Business.

Toby George graduated from the University of Pittsburgh with a BS in Information Science. Toby then attended the University of Pittsburgh Katz Graduate School of Business, where they earned an MBA in Strategy and Finance.

Michael Jacisin - Manager, Business Analytics, Rebecca Gazda - Managing Director, and Ian Coyle - Director, Business Development report to Toby George.