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Caitlin Leith has held various roles in the marketing and operations fields since 2010. Caitlin began their career as a Sports Writer for The Pendulum in 2010, followed by a Sales Associate role at Chris Leith Automotive. In 2011, they moved into a Studio Production role at One on One Sports. From 2012 to 2016, Caitlin held the roles of Internet Marketing Executive and Social Media Coordinator at Sokal Media Group. Caitlin then moved on to Webstreak, where they held the positions of Chief Marketing Officer and Director of Operations. In 2019, Caitlin assumed the role of Chief Marketing Officer at Data Drive Marketing.

Caitlin Leith attended Elon University, where they studied Arts, Entertainment, and Media Management, as well as Entrepreneurial and Small Business Operations. No additional certifications were listed.