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Lyes Kadiri is an experienced brand strategist currently with Dash Social since July 2022, where responsibilities include enhancing social marketing strategies and analyzing brand performance. Prior experience encompasses over two decades at Novisoft, where Lyes held multiple roles, including Business Owner and General Manager, focusing on strategic development and project oversight. Earlier career experience includes the role of Consulting Technical Manager at CEGOM, emphasizing technical and commercial studies for investor projects. Lyes Kadiri holds a Licence en Sciences Economiques with an option in Economie Financière from Université d'Alger, completed in 2001.