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Heloísa Bueno is a seasoned professional in performance media and business intelligence, currently serving at Darwin Seguros since October 2021. Previously, Heloísa held the position of BI Manager at MullenLowe Brasil and worked as a Business Intelligence Supervisor at Energy BBDO, where responsibilities included data strategy planning, measurement, and analytical reporting to optimize client projects. Heloísa's earlier experience includes roles as Head of Business Intelligence Digital at Quest Comunicação Total, where data analysis enhanced digital campaign efficiency, and as an account executive, managing client communications and project resources. Heloísa began the career as a marketing analyst at Leveros and as an account executive at Grupo Rái. Heloísa holds a postgraduate degree in Advertising and Marketing Administration from UEL and a degree in Social Communication with a specialization in Advertising from Fundação Educacional do Município de Assis.