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Michael is a co-founder and the technical lead at Darwin CX. He has a proven track record in architecting and implementing, and customer-centric solutions within successful, ROI-driven, business models. He is experienced in cloud-first application architecture, team leadership, and digital marketing, and is dedicated to optimizing the customer experience. Michael has founded and sold two successful start-ups and worked with an array of clients, including Hockey Canada, the Coaching Association of Canada, Zoomer Media Limited, and the Canadian Tire Corp.