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Lon Bollenbacher is currently the VP of Marketing at Dart Appraisal. Prior to this role, Lon was the Co-Founder of Digital Pointes, focusing on creating marketing technologies for the 21st century. Lon has a wealth of experience in the automotive industry, having worked in various executive positions at companies such as Valassis, Cuebiq, The Autoweb, Search Optics, Autodata Solutions, and Yahoo!. Lon also has experience in customer development at Trilogy Software and marketing at RapportNet. Lon holds an MBA in Marketing from Duke University and a BS in Information Systems from Carnegie Mellon University.