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Ursula Irribarren has a long and varied work experience in customer service, product management, and customer care. Ursula began their career in 1997 as a Requirements and Claim department Supervisor and a Nacional and internacional Roaming Assistant at BellSouth. In 2005, they began working for Telefonica as a Customer Care Supervisor, Supervisor, Call Center Manager of Outsourcing Suppliers, and Call Center Supervisor. In 2013, they moved to Tuenti Perú as a Customer Experience Manager and Customer Care Manager. In 2019, they returned to Telefonica as a Product Manager. Finally, in 2020, they began working for B89 as a Customer Service Manager and in 2022 they became the Chief Customer Experience Officer at Darshana Inc.

Ursula Irribarren has an extensive education history, beginning in 1998 when they obtained their Bachelor's degree in General Manager Assistant from the British Academy. In 2002, they completed a Six Sigma Green Belt from Global Productivity Solutions. From 2005 to 2006, they obtained a Marketing degree from ISIL. In 2006, they obtained a Bachelor's degree in Economics from Universidad Ricardo Palma. In 2007, they completed an Administration and Management of Call Center from Teleaccion in Colombia. In 2008, they completed a Diplomado in PMI from Pontificia Universidad Católica del Perú, as well as a Negotiation course from ESAN Graduate School of Business. From 2010 to 2013, they obtained a Bachiller in Marketing and Gestion Comercial from Universidad San Ignacio de Loyola. In 2013, they completed a Community Management course from Social Media Academy. Finally, in 2014, they obtained a Diplomado in Marketing Digital Estratégico from Universidad de Piura. Additionally, Ursula Irribarren has two certifications: a Community Association Manager from MOTT.PE obtained in 2020, and a Certified Customer Experience Management from IZO obtained in 2018.